Justine is the Senior Vice President and Head of Brand, Advertising and Sponsorships for BMO Financial Group, North America. In this role, she is responsible for brand strategy and advertising across North America and all sponsorships for the BMO Financial Group.
She joined BMO Financial Group in 1992 in Public Affairs working in Media Relations, and has worked across Corporate Sponsorships, Corporate Marketing, Wealth Management Marketing, Capital Markets Marketing, Retail and Commercial Banking Marketing and Communications.
After being diagnosed with Multiple Sclerosis in 2001, Justine worked hard to recover her mobility in order to train for and run a half marathon in 2009. Although she is no longer able to run, she continues to be an advocate for healthy living. She is a regular speaker across the US and Canada at Marketing, Branding and Communications conferences; and she is often called upon by the media to speak about living with MS.
Justine serves as a member of the Executive Board of the “Noah’s Arc” Foundation, Chicago Bull Joakim Noah’s charitable organization and is very involved with youth, sports and the arts.
Justine has earned a bachelor’s degree in sociology from the University of Toronto and an MBA from Dalhousie University. She is a member of the Board of Directors of The Magnificent Mile Association, Gilda’s Club Chicago, Access Living, and Chicago Police Foundation; and sits on the Advisory Board of the Leadership Institute for People with Disabilities ADA 25 Chicago. She is on the Executive Committee of the Chicago Sports Commission, serves as Chairperson to the Municipal Marketing Advisory Council for the City of Chicago and is a regular contributor to the Chicago Sun-Times “Splash”. Justine is honored to be acknowledged as Out on Bay Street’s 2011 Leading Executive Ally (Toronto); the National Multiple Sclerosis Society’s 2013 “Woman on the Move”; the Chicago Business Journal’s 2015 Women of Influence; and Dalhousie University’s 2015 Lifetime Achievement Award recipient.